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CONTENT STRATEGY SPRINT
A focused, two-to-three-week engagement with Taige to uncover your strongest content opportunities and turn them into a plan your team can execute.
The sprint is designed for business owners and marketing teams who recognise one or more of these problems:
The audience you want to reach, the business goal the content should support and the subjects that give you something relevant to say.
Three repeatable content formats, each with a clear premise, audience, opening approach and role in the wider plan.
Two example briefs for each format, showing the angle, story structure, key points and material your team needs. These give your producers a practical starting point.
What to try first, a publishing rhythm suited to your team, what to measure and when to review. We’ll define what evidence would support repeating, adjusting or retiring an idea.
A walkthrough with the person responsible for execution, so they understand the reasoning and can ask the practical questions before they start.
You share your goals, existing content, available performance data and examples of what your team can produce. Our first working session explores the business, its customers and the opportunities inside it.
I review the material, develop the formats and example briefs, and build the plan around your team’s capacity. We focus on decisions that will change what gets made.
In our second working session, we review the draft strategy with the people responsible for putting it into practice. I then incorporate one consolidated round of feedback and deliver the final plan.
The sprint usually runs over two to three weeks once the initial material is available. We agree the schedule and participants before starting.
After a short conversation about your business, you’ll receive a proposal with the fee, deliverables and timeline. You can review the full engagement before deciding to proceed.
Ongoing advisory gives your team a regular place to make decisions, get feedback and learn from performance. It suits businesses publishing often enough to test ideas and build on the results.
We start with a three-month engagement and review the next phase together. The proposal sets out the monthly fee, review process and scope.
I lead the strategic and creative direction. Your team owns production, publishing and day-to-day delivery. We agree who supplies performance data and who makes final business decisions.
The sprint includes example briefs; ongoing advisory includes the agreed concept or script reviews. Filming, editing, posting and additional writing can be discussed as a separate scope where suitable.
You need someone who can put the plan into action. That might be an employee, a freelancer, an existing agency or you. We’ll look at that capacity before recommending the sprint.
Yes. They can take part in the handover, and we’ll build the strategy around the way your team works. Clear responsibilities help everyone use their time well.
My work includes hospitality, gardening and product content. The important question is whether I can understand your business, identify useful content opportunities and help your team execute them. We’ll establish that in the first conversation.
We’ll choose the platforms and formats that fit your audience, objective and capacity. The sprint can focus on short-form content, YouTube or a defined combination agreed in the proposal.
No. We can define the strategy, improve the quality of the ideas and make testing more deliberate. Audience response and business results depend on several factors, including execution, distribution and the offer itself. We’ll agree what to measure.
If you already have a clear strategy and need ongoing direction, we can discuss advisory directly. The first conversation helps us choose the right starting point.
It’s a short conversation to understand your situation, check the fit and explain the engagement. The detailed review and strategy development happen within the paid work.
Yes. Strategy sessions and reviews can happen online. I’m based in Melbourne, and we’ll agree meeting times that work for both teams.
Share your business, your goals and what you’re finding difficult. I’ll review your enquiry and come back with the next step.