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CONTENT STRATEGY & CREATIVE DIRECTION
I help business owners and marketing teams turn what makes their business interesting into content people care about. Get clear on what to make, how to tell the story and what to test next—with a strategy your team can put into action.
Led by Taige Alhadweh. Built on experience developing, scripting, filming and editing content for real businesses.
The question your customers keep asking. The way you make your product. The decision your team debates. The detail everyone else walks past.
When you’re close to a business, it can be hard to recognise which of those things someone else would find interesting. So content planning becomes another meeting where everyone asks what to post.
I help you find the opportunities, choose a clear angle and give your team a direction they can actually use.
Uncover the people, processes, opinions and customer questions that give your business something worth saying.
Turn strong ideas into recognisable series, with a clear premise, opening and structure your team can work with.
Choose what to test, review the response and use that evidence to improve the next round of content.
A finished video shows the execution. These breakdowns explore the story, the angle and the decisions that make the work useful to learn from.
The tiramisu drawer.
A familiar dessert, an unexpected way of serving it and a moment that is easy to understand on screen. Explore what makes the idea memorable.
Make your expertise visible.
Product comparisons give a restaurant a way to show its judgment while helping viewers notice something they can use themselves.
Give a product a story people can follow.
A look at the question driving our product tutorial work: can ChatGPT edit a video?
Project in development.
A focused, two-to-three-week engagement to work out what your business should make next.
We’ll review your current content, uncover the strongest opportunities and build a practical direction together. Your team leaves with three prioritised formats, example briefs and a 90-day plan for testing and learning.
For businesses that want continued direction, ongoing advisory adds regular planning, feedback and performance reviews. Your team keeps producing. I help you choose priorities, review the work and decide what to change.
I’ve developed content with restaurants, a gardening business and a video-editing product. That work has taken me through the questions, scripts, shoots, edits and revisions behind what gets published.
I bring that practical experience into the strategy: what is worth making, what your team needs to execute it and what we should learn from the result.
Tell me what you’re working towards, what you’ve tried and who’s making your content. We’ll work out whether a strategy sprint is the right next step.