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SELECTED WORK / AL DENTE ENOTECA
A familiar dessert. An unexpected place to find it. Here’s a closer look at Al Dente’s tiramisu drawer video and what another business can learn from the idea.
Al Dente is a restaurant in Carlton, Melbourne. Its tiramisu drawer puts something familiar in an unexpected setting.
You don’t need to know the restaurant to understand the idea. You recognise the dessert; the drawer gives you something new to discover. That creates a clear visual subject for the video.
Tiramisu gives people a familiar starting point. They can understand what they are looking at without a long introduction.
The drawer gives the presentation an action. It creates something to show and a reason to watch it happen.
A viewer has something specific to describe to someone else. The unusual presentation becomes a clear association with the restaurant.
The useful question for another business is: what could someone see, learn or discover that would make us more interesting to them?
A product detail, a process or a piece of expertise can give your content a specific starting point. From there, you can choose an angle that suits your audience and give your team a clear way to make and test it.
During a Content Strategy Sprint, we explore your business, identify content opportunities and develop prioritised formats and briefs for your team.